Your Visibility On LinkedIn What You Need To Know

Your Visibility On LinkedIn What You Need To Know Did you know that changes to LinkedIn could be impacting your visibility? No matter why you use LinkedIn- for job search, to promote your business or just to stay connected, you should know how people find you and learn how to improve your profile and status updates for increased visibility.   Most Dont Use LinkedIn Regularly Overall, most people are not using LinkedIn regularly. If you hope to get noticed or stay on someones radar, youll have to be active in groups, publish long-posts and post  status updates. Pew Research found (image below), found that only 13% of LinkedIn users interact with the site daily. Are Your Status Updates Getting Seen? Fewer people are seeing my updates  and this is probably happening to you too. Ive been watching the stats on who visits my site from LinkedIn, and Im not liking what Im seeing. As you can see from the graph below, there has been a steady decline in referrals from LinkedIn to my blog.  I havent made any other changes to how or what I am sharing on LinkedIn, so that isnt a factor. Referral traffic from LinkedIn How Do You Know Whos Looking At Your Status Updates? UPDATE: You can no longer see the views, shares and comment stats  from each of your status updates. What you can see is either a list of all your activity or sometimes (not sure why only sometimes), the number of people who liked  a  recent post. As you can see here, all Im seeing is how many people viewed my profile and where my profile ranks. Quick Tip:  You can increase the number of views by sharing your update in groups. Ideally, choose to post in professional groups related to your desired occupation. Sharing content within groups creates an awareness of you and helps develop a brand. Always think about what you want to be known for and share that type of content, either that youve written or someone elses work. Show Me Top or Recent: LinkedIn Decided for You LinkedIn has made changes to the order or priority of your home feed. Many people, some with LinkedIn publishing access, have also noticed a decline in views. Katrina Collier of The Searchologist wrote this post with her conjecture and tips to improve post views here: You bet it matters that LinkedIn have set your updates to Top. Without telling us, LinkedIn decided to change how they prioritize  your home feed. (By the way, Facebook made this change to your home feed awhile ago.) By default, you will see the Top status updates. This means, you will see the updates with the most likes, shares or comments before you see other updates. I dont know about you, but I want fresh news. And if someone I know shares something, but no one likes it, Im not likely to see it. So heres what I have to do each time I log into my LinkedIn account to ensure I see what my network is talking about at that moment! There are three dots (very easy to overlook) immediately under the status update section. Choose Recent Updates to see real-time updates. You will have to do this each time you log into LinkedIn if you want to see recent updates. Improved Data on Whos Viewed Your Profile This is what your stats look like when you click on Whos Viewed Your Profile. This shows that 608 people have viewed my profile within the last 90 days. But I want to know moredont you? UPDATE: Sometime after April, 2015, LinkedIn changed the analytics. You still have access to valuable data, if you use it! Here is what you data will look like today. Now you can see a summary of the actions you took each week. In early April, profile views spiked, so it is worth taking a look at what I did that week on LinkedIn to see if there is any correlation. My actions were down, but my profile views sky rocketed. I cant explain this, other than perhaps my profile was shared somewhere or I was mentioned somewhere else. You should monitor your views and see if you notice a correlation between your activity and views. The general assumption is, the more actions you take on LinkedIn, the more views  your profile will receive. Keyword Search Results 6/18/2015 UPDATE: This data  is no longer provided! But you can see titles, industry and geographic location still. The next invisible tab to the right, shows the keywords people used to find me (pink circle) and where the viewers came from (purple circle). When you move your mouse over the circles, you can see more data. This keyword data helps you see if the wording in your profile is effective in attracting people. The number of views for keywords should be higher for your summary or job description. Quick Tip: Review your profile and make sure you have a comprehensive summary and full description under each job which should increase the likelihood your profile will get found. Heres a 20 point checklist to improve your profile. The purple circle shows where people found my profile. The majority of people  found my profile because of something I posted (a status update) and showed up on their homepage. Quick Tip: By posting status updates, you have a huge opportunity to increase the number of people who view your profile. It is almost like you are listing a new houseeveryone wants to see inside! Here are 10 status updates to get you more visibility. Viewers Titles The next invisible tab to the right shows information about who the viewers are by their job titles and industries. Quick Tip: As a job seeker, you might see more Human Resources and Recruiter job titles or at least want to see those titles. You will also want to see the titles of Hiring Managers who may be scoping you out. The industry circle helps you see if you are attracting views from the correct industry. This may also help you increase the types of companies you look for opportunities within. Viewers Cities The next set of data is tells you about the people who have viewed your profile- where people live and work! The green circle is pretty valuable in understanding who is viewing my profile because I dont have the paid version to see the names of  people. There are numerous views from UofR (and related branches) because I do some work there. These views are likely from people I meet with. Quick Tip:  The company stats could help you determine if your application has been received or that an interviewer is checking you out. To Pay or Not To Pay For Advanced Insights I am not a paying member of LinkedIn, so I cant see the names of people who viewed my profile. Arnie Fertig, a colleague, was kind enough to show me his results as a paid subscriber.  For every circle of data, Arnie can see the profile information of people who viewed his profile. As a job seeker, paying for this is only worth while, in my opinion, if you are going to actually do something as a result of having access to the information. In other words, if you see someone has viewed your profile and you are curious, then you should In-mail them a message. One thing is for surewell continue to see changes across all social networks. It helps to keep your toe in the water so you know whats happening.